The MINI Brand Store in Amsterdam is the business card of this iconic British car brand in the Netherlands. Here, right in the centre of Amsterdam, car enthusiasts can experience the MINI brand and admire and purchase MINI models and lifestyle products.

MINI requested Hypsos to upgrade the existing MINI Brand Store at the Leidseplein Square – with its theaters, cinemas, cafes, nearby casino and clubs – and bring more colour and fun into the environment. Hypsos designed several separate elements to increase the fun element: each MINI item deserves its own stage! Walls in the brand store now have large graphics and have been adjusted for a better presentation of the MINI lifestyle products. With these upgrades, the MINI Brand store continues to be suitable for use as an event venue.