Each new car model, before being introduced to the public, is introduced first to all connected car importers. Similarly for the new Lexus, for which Hypsos has developed a pop-up, which will serve as a tool to support the sale of this new model.

During a big event where Lexus importers from Europe come together, this car was beautifully presented in this new pop-up environment. Importers could take note of it at this event and among other things test driving the latest Lexus models. Hypsos has developed and build this pop-up presentation, creating a high-quality, luxurious look, which fits well with the Lexus image.

In addition, materials have been selected carefully to be able to build up the pop-up in a short amount of time.