At Baselworld 2013, the world’s largest watch and jewellery exhibition, Japanese watchmakers Citizen, displayed the latest line of products and innovations, highlighting their “The Fusion of Technology and Beauty” positioning.
Hypsos created the “Frozen Time” concept to show the symbiotic relationship between time and light. The display is a work of art featuring 50,000 Citizen watch mechanisms.
Tokyo-based ADK was responsible for the Baselworld stand design. Switzerland-based Pacteam, in close collaboration with Hypsos, was responsible for the design development, production, installation and dismantling.